In a transformative acquisition, Hyatt Hotels Corporation purchased Apple Leisure Group (ALG) for $2.7 billion in August 2021, significantly boosting the footprint of Hyatt in the luxury all-inclusive sector. ALG, a powerhouse in leisure travel, brought to Hyatt 100+ all-inclusive properties across its well-known brands like Secrets, Dreams, and Zoëtry, extending the reach of Hyatt into top beach destinations in Mexico, the Caribbean, and Europe (especially Spain).

Why Apple Leisure Group

Credit. Apple Leisure Group. Hyatt to Acquire Apple Leisure Group.

The acquisition of ALG allowed Hyatt to respond to rising demand for leisure travel, especially in the luxury all-inclusive category, where demand for convenient, comprehensive vacation options continues to grow. The ALG portfolio also opened new channels in the Hyatt revenue stream, with its vast resort management, travel services, and vacation packaging operations. Existing ALG customers — predominantly U.S.-based — gained immediate access to the robust loyalty program of Hyatt, enhancing their experience with rewards options and flexible booking tools.

Global Expansion And The “Inclusive Collection”

Credit. Hyatt. New All-Inclusive Hyatt Brands.

The ALG acquisition meant Hyatt could scale quickly in leisure travel by folding the ALG brands into what is now known as the Hyatt “Inclusive Collection.” This rebranded portfolio caters to travelers looking for stress-free, all-inclusive stays that include food, drinks, activities, and top-tier accommodations, covering adults-only and family-friendly options alike.

This move further establishes Hyatt as a market leader in the all-inclusive space. The seasoned ALG team and proven operations in locations such as Cancun and Punta Cana provided an existing framework for smooth integration, enabling Hyatt to offer curated experiences without significant overhauls to the ALG operational model.

What This Means For World of Hyatt Members

Credit. Beachbound. Hyatt All-Inclusive App.

The integration of the ALG all-inclusive resorts into the World of Hyatt loyalty program was a huge win for Hyatt loyalty members. With the Inclusive Collection, World of Hyatt members now have more opportunities to earn and redeem points at new resort destinations around the world, including several that had not previously been part of the Hyatt family. This expansion allowed Hyatt members to enjoy seamless booking, loyalty rewards, and an enhanced portfolio of vacation options.

Related: The Best Ways To Earn World Of Hyatt Points

Final Thoughts

The acquisition of ALG positioned Hyatt as a formidable player in luxury all-inclusive travel. By investing heavily in this growing sector, Hyatt offers a more expansive range of options to meet rising travel demand while creating more opportunities for loyal customers to maximize points and rewards. For travelers, the Inclusive Collection has since become a popular choice, enabling access to luxurious, all-inclusive escapes within Hyatt’s global network.