“Hilton is partnering with the premier outdoor lodging company, AutoCamp, to offer you even more inspiring experiences and epic adventures. In the coming months, Hilton Honors members will be able to earn and use points, plus enjoy exclusive members-only benefits, on AutoCamp’s elevated outdoor hospitality in iconic locations across the United States.”
– Hilton Press Release, February 27th, 2024
A Brief Introduction To AutoCamp
AutoCamp offers a modern twist on traditional camping, providing guests with a unique blend of outdoor adventure and luxurious accommodations. Nestled in scenic locations across the country, AutoCamp properties feature stylishly designed Airstream trailers, luxury tents, and cabins, offering a comfortable and memorable camping experience for all types of travelers. With amenities such as gourmet food options, communal fire pits, and curated outdoor activities, AutoCamp caters to those seeking a hassle-free yet immersive connection with nature.
The New Hilton Partnership With AutoCamp
In the months ahead, all Hilton guests will be able to experience stays that blend the spirit of the iconic outdoor adventure with the hospitality and design-forward thinking of a boutique hotel. While the details are scarce, there are a few knowns at this time:
- Hilton Honors members will be able to both earn and redeem Hilton Honors points at participating AutoCamp properties.
- AutoCamp properties will be available for booking via all Hilton Honors channels (i.e. website, app, etc).
- Hilton Honors members will be able to enjoy exclusive, member only benefits.
There are no details on the potential benefits for each Hilton Honors status level at this time.
Final Thoughts
The partnership with AutoCamp is the second major partnership announcement from Hilton in 2024, along with the Small Luxury Hotels partnership. The unique partnership gives Hilton a foothold in the rapidly growing National Park accommodation segment. This bodes well for Hilton, as the options for convenient accommodations near National Parks have traditionally been a “black-out” area for major hotel chains and award night redemptions. As with the Small Luxury Hotels partnership, two questions remain. First, what benefits do Hilton Honors members receive when booking an AutoCamp property or experience. Second, what redemption rates will AutoCamp properties require under the Hilton dynamic award pricing model.