Hyatt Hotels Corporation has announced its acquisition of Standard International, the parent company of The Standard and Bunkhouse Hotels. Known for vibrant, lifestyle-focused properties, this acquisition expands the position of Hyatt in the high-end lifestyle hospitality segment, especially in urban destinations popular among trendsetting travelers. Here is what this means for travelers, loyalty program members, and the hotel industry at large.

Key Details Of The Acquisition

Credit. Standard Hotels. Standard Hotels New York City.

In a landmark deal, Hyatt will add both The Standard and Bunkhouse brands to its portfolio, integrating 21 properties (totaling around 2,000 rooms) to its growing global collection. The Standard Hotels are known for their unique, design-driven spaces in urban hotspots, such as New York, London, Miami, and Bangkok. Bunkhouse, a smaller, Austin-based brand with a more bohemian vibe, includes properties in culturally rich locales like Texas and Mexico.

The acquisition also involves a pipeline of over 30 upcoming projects, including The Standard in Pattaya, Thailand, and Hotel Daphne in Saint Augustine, Florida. These future openings reflect the commitment of Hyatt to maintaining a steady expansion across both established and emerging markets.

What This Means For World Of Hyatt Members

Credit. Standard Hotels. Standard Hotels Bangkok.

A major bonus for members of the World of Hyatt loyalty program: once the acquisition is finalized (expected by 2024 year-end), the Standard and Bunkhouse properties will be added to the growing list of points-earning and redeeming Hyatt destinations. This is a significant benefit for the 48 million World of Hyatt loyalty members, as they will soon have access to iconic Standard locations and boutique Bunkhouse stays. The brand focus on cultural immersion and innovative design will enhance the diverse offerings within World of Hyatt, allowing members to explore unique, often locally inspired experiences. With Standard and Bunkhouse joining the World of Hyatt family, members can expect more options that cater to lifestyle and luxury travelers alike, from luxury urban escapes to cozy retreats in culturally vibrant destinations.

Related: The Best Ways To Earn World Of Hyatt Points

Strategic Implications For Hyatt

Credit. Standard Hotels. Standard Hotels New York City.

This acquisition aligns with the Hyatt strategy to grow its asset-light model, relying on partnerships and brand acquisitions rather than ownership-heavy investments. It is another step in the ongoing focus of Hyatt on the lifestyle segment, where the company has seen substantial growth in recent years. In fact, Hyatt has expanded its lifestyle footprint fivefold since 2017, especially with previous acquisitions like Two Roads Hospitality, Apple Leisure Group, and the most recent Mr & Mrs Smith.

By adding the Standard International properties, Hyatt continues to bolster its lifestyle division, appealing to a younger and more experience-focused audience. Additionally, Hyatt is establishing a New York-based lifestyle division that will oversee Standard and Bunkhouse operations, led by Amar Lalvani, the current CEO of Standard International. This operational alignment is aimed at maintaining the integrity and cultural resonance of each brand while leveraging the global resources of Hyatt.

Final Thoughts

The Hyatt acquisition of Standard Hotels signals a new chapter for its lifestyle offerings, giving travelers a fresh range of options, from edgy urban stays at The Standard to boutique Bunkhouse retreats. By adding these culturally rich brands, Hyatt is tapping into the growing market of experience-focused travel. For World of Hyatt members, this means even more ways to earn and redeem points at iconic, design-driven destinations. The expanded Hyatt portfolio now appeals more than ever to travelers seeking unique, immersive experiences across the globe.