In a major expansion move, Hyatt Hotels Corporation has announced a strategic joint venture with Grupo Piñero, the parent company of Bahia Principe Hotels & Resorts, adding significant scale to its all-inclusive presence. This partnership will integrate the Bahia Principe brand into the existing Hyatt portfolio, with the promise of introducing 23 new properties across the Dominican Republic, Mexico, and Spain. For Hyatt, this move means a 30% expansion in its all-inclusive footprint, marking a commitment to one of the fastest-growing sectors in hospitality.

What This Means For Hyatt And Bahia Principe

Credit. Hyatt. Hyatt and Grupo Piñero Form Strategic Venture for Growth of Bahia Principe Hotels & Resorts Brand.

The deal, structured as a 50/50 joint venture, allows Hyatt to deepen its reach in regions where Bahia Principe is already well-established. This includes notable destinations like Punta Cana in the Dominican Republic and Riviera Maya in Mexico. These areas are already popular with leisure travelers and families, making them a natural fit for the all-inclusive concept.

The Bahia Principe Hotels & Resorts brand, which includes properties like Luxury Bahia Principe Ambar and Bahia Principe Grand Coba, will soon join the World of Hyatt loyalty program. This will open up new options for the loyalty members of Hyatt to earn and redeem points at Bahia Principe locations, expanding the Hyatt portfolio in sought-after vacation spots with family-friendly amenities and all-inclusive pricing.

Growth In The All-Inclusive Segment

Credit. Hyatt. Hyatt Continues To Grow In The All-Inclusive Segment.

Hyatt has actively grown its all-inclusive portfolio over recent years, notably through its acquisition of the Apple Leisure Group in 2021. With that acquisition, Hyatt incorporated over 100 properties into its Inclusive Collection, adding beloved brands like Secrets, Dreams, and Zoëtry to its roster. By teaming up with Bahia Principe, Hyatt solidifies its position in the all-inclusive market, appealing to the demand for comprehensive vacation experiences.

The integration of Bahia Principe into the Inclusive Collection promises additional rewards for loyalty members while giving the brand access to the extensive resources of Hyatt, including its reservation and sales systems. This move should significantly boost the visibility of Bahia Principe in the North American market, where Hyatt has a strong brand presence and where loyalty to the World of Hyatt program has steadily grown.

What Is Next for Travelers

Credit. Hyatt. Bahia Principe Hotels & Resorts Brand Soon Bookable Via Hyatt App.

While the properties are not yet bookable with World of Hyatt points, integration plans are already underway, with some locations anticipated to be added to the program in 2024. Once complete, Hyatt loyalty members will enjoy increased booking options for family vacations, honeymoon getaways, and group travel at the renowned resorts of Bahia Principe, which are known for high-quality all-inclusive experiences and beautiful coastal settings.

With this move, Hyatt aims to provide an attractive, expanded selection for travelers seeking flexibility in booking and the benefits of loyalty points. For those already loyal to Hyatt, the partnership offers more tropical destinations to explore while staying within the familiar bounds of the Hyatt ecosystem. For Bahia Principe fans, joining forces with Hyatt opens up a new world of potential rewards and streamlined booking options, especially for U.S.-based travelers familiar with the World of Hyatt app and reservation systems.

Related: The Best Ways To Earn World Of Hyatt Points

Final Thoughts

The Hyatt joint venture with Grupo Piñero represents a strategic leap forward, bringing significant new value for travelers seeking all-inclusive experiences. The anticipated inclusion of Bahia Principe properties into World of Hyatt in 2024/25 promises exciting new options for loyal members and fresh opportunities for Bahia Principe to capture a new, points-savvy audience.